There are two things that make up Leah Siddall, video processing and cats. Nori, Leah’s cat, would describe her as kind, compassionate and always up for providing belly rubs. When not giving belly rubs to her cat, you can find Leah jamming out on her bass guitar and tinkering with her retro gaming mods. Leah started her tech career at a large broadcaster based out of Atlanta. Starting as the overnight engineer, she quickly became aware of the systems involved in day to day operations. Not one to go in half full, Leah submerged herself in her work. She began learning the best ways to architect end to end solutions that scale to thousands of users, long before the “cloud” was a thing. If you ever watched a live NBA game or viewed news clips from CNN’s website, Leah played a major role in bringing those to life. After a few years of being deemed the “Digital Goddess”, Leah decided it was time for a change. Following the idea of being first to market and best, she decided to step into greener pastures Elemental provided. Holding roles in support, and the product specialist for Origin services, she finally shifted roles to a Technical Marketing engineer. In this role she is able to completely immerse herself in bleeding edge technologies. Virtual Reality, HDR, 4K video compression; you name it, she had a hand in understanding and driving innovation in a ways the video industry and average consumer can apply these technologies in their everyday life.
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